At the moment, the phrase “simply be your self” has been adopted as a brand new lifestyle. We see celebrities tweeting about about it, watch YouTubers vlogging about it, and now, Rebook is making a marketing campaign primarily based on their interpretation of the concept: All the time Traditional. In accordance with the corporate’s formal statements: “The marketing campaign honors Reebok Traditional’s longstanding dedication to pushing inventive boundaries, reflecting the model’s ethos to defy the established order. The All the time Traditional marketing campaign challenges individuals throughout the globe, to point out what it means to be a Traditional on their very own phrases.”
Via this challenge, Rebock has reached out to world stars like pop sensation Ariana Grande, supermodel icon Gigi Hadid, hip-hop duo Rae Sremmurd, mannequin Sharina Gutierrez, fashion icon Teyana Taylor, rapper Lil Yachty, graffiti artists Felipe Pantone and Sany alongside Ok-pop idol Somi. These forces within the leisure trade have come along with Reebok to empower individualism and encourage individuals to discover their internal creativity. This Spring/Summer season marketing campaign of 2018 was launched final Thursday and the gathering clearly sticks to their preliminary mission of embracing their very own distinctive heritage, character, and angle.
In reality, the phrase “All the time Traditional,” appears to not solely apply to self-empowerment but additionally the easy, basic, retro-style sneaker designs the gathering is manufactured from. This was all introduced by way of a visually pleasing and graphic-filled marketing campaign video, that includes the sponsors of their pure components and sharing their interpretation of the corporate’s new motto.
Whereas it ought to at all times maintain true, trend is sadly not at all times used to create a press release or serve a greater than superficial function. Some producers dedicate money and time to solely comply with the favored tendencies in addition to produce at ridiculously quick paces. Nevertheless, I admire Reebok’s try and defy the sturdy present of following the norm. Hopefully, extra individuals will understand the facility of trend when it’s used for good. I personally want to see extra campaigns like Reebok’s getting used to aim creating a bigger social change—a change that extends previous footwear and avenue fashion and celebrities.
This message of being All the time Traditional is maybe much more relevant to the traditional, common particular person, as we’re those who’re feeling the strain to comply with the tendencies that these world influencers are setting. I would really like Reebok to know that maybe there may be an much more efficient method to unfold this marketing campaign message. If the corporate is definitely decided to create a wave of social change, these “world influencers” ought to be on a regular basis individuals from all around the world, who share the identical objective of serving to different individuals be themselves. Nonetheless, I together with most individuals admire the instance Reebok is setting in the true world and trend world—try their marketing campaign video, and prepare to buy!